Archived posting to the Leica Users Group, 1998/07/01
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I bought a Leica in the early '90s 'cause I was on a buying binge, and I thought it would be cool. (Too much time working at a high $ job will cause you to do weird things in the too little time not at the job.) It made some wonderful pix but mostly sat in a closet until my personal Contax G2 disaster. Then I got more lenses and went to Jamaica with one. Suddenly M's became very important to me. Instant parity with the mighty (and heavily used) EOS cameras. The Point? Canon, and Nikon, and their AF gear, have a pretty well known body of knowlege about them. Why to buy them. What they are best at. What lenses. How to use them. The *LUG* is full of this stuff for Leicas, but there isn't a broad base of this knowlege out in the world. Some of this knowlege is created by advertising. (Canon makes it known far and wide that they make really long and really fast lenses. Nikon buys whole sections of magazines to talk about flash systems.) Leica ads seem mostly to remind you that they are famous and you should know who they are. (Or were. And they can't spell.) Some of the knowlege comes from the dealer network. In Seattle, you can buy a Canon in about 50 places. Leica in about 4. 2 of the 4 are staffed with people who can explain it to you. In short, it's all in *the presentation*. Ads in LHSA and the Leica house magazine are pointless. It's a whole host of other places they need to be. And yes, the breath taking pricing is part of the presentation. But jeez, they're really small, and really fast, and the pictures are to die for. What more could you want? bmw