Archived posting to the Leica Users Group, 1998/05/28
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Why do you say "one of the country's largest sprinkler watering system manufacturers" AND "this is a huge international company all have probably heard of" instead of just using the name of the company? Just curious...... At 07:23 AM 8/23/98 , you wrote: >Alan Hull wrote: > >> I can't help feeling that standards are falling rapidly and the >> customer is being cheated. Donal even mentions one charlaton producing >> billboards from the 35mm negative. These must be the ones I see in bus >> shelters in Sweden. If you are waiting for the bus it is impossible to >> even detect form. You have to stand on the other side of the street. > >Alan, probably reproduction, not the original photos. I fellow I >mentioned is a fantastic shooter and his billboards look just fine (even >if they weren't shot with a Leica!). But content matters here and the >magic moments he captures would be almost impossible on anything else >but AF (Canon in his case). >> >> I received a house paint catalogue in the mail, where a photograph of a >> house in different colours (photoshop?) had LEANING VERTICALS, In my >> opinion this is professional suicide. They may not realise that there >> are a lot of hungry 35mm camera operators out there just waiting for >> technical standards to drop low enough to let them in to the big money. > >That one I won't argue with. Yesterday I got call to bid job to do >photo for packaging for one of the country's largest sprinkler watering >system manufacturers. I bid the job at around $4000 for location >finding (garden), location fees, model, assistant, stylist, my fees and >preproduction time and extra plants for foreground that we could >control. > >I spoke later to art director and he said he would do his best to sell >me. But he said the last project he did, this client got a bid of $500 >for a brochure cover photo (studio), thought it was way too much and >negotiated it down to $300. And in the same conversation asked if the >art director could redesign this same brochure cover for less than >$5000! > >No, you counted the zeroes right. > >At least it is crystal clear where the value of photography is these >days. > >Can I hang a plant on my back porch and do a quick photo of a hand >watering it? Sure, and make about $500 an hour. But it will be a >compromise. Yet the photo they want will be the primary selling tool on >the packaging on display in stores. BTW, this is a huge international >company all have probably heard of. > >And no, they don't deserve to have it shot with a Leica. > >donal > >-- >Donal Philby >San Diego >http://www.donalphilby.com >