Re: Getting serious

[Carl Socolow <csocolow@microserve.net>]

Roger Beamon wrote:
> 
> On 27 Oct 97,  ted grant wrote:
> 
> <snip>
> 
> > I some times wonder what is taught in the "designer schools" when art
> > directors graduate with the idea that , "big is better."
> >
> > The bottom line still comes down to the photographer and the quality
> > of his or her work and handling of the equipment.

SNIP

> If the shoot doesn't favor one format vs. another, such as street
> action, expansive scenics where set up time is assumed and the wait for
> the right light is inevitable, etc. the simple fact is that bigger *is*
> better!
> 
> Take the photographer, as a variable, out of the equation. Put the same
> photographer behind the formats for the shoot, assume equal skill of
> that photographer with the various formats, the best optics available
> for the various formats, equal films etc., and, the results will favor
> the larger formats every time!
> 

OK gang, I'll play too. Lets not forget that medium format allows the
ability to do Polaroid proofs particularly for complex lighting set-ups
or for client/art director approvals (translation: signature on
Polaroid). The use of Polaroids comes in handy for theatrically gelled
lighting effect previsualization. Polaroids can be scanned or used as
positioning prints by dreaded art directors to begin layouts under the
pressure of deadline. 

Also, since half my clients have a multiplicity of needs, medium format
allows me to use interchangeable backs for color transparency, neg or
black & white. I don't have to run multiple bodies each with a different
emulsion; only multiple film backs. And, I don't have to commit a 35
body solely for Polaroids.

This being said, I still enjoy getting out with my Leicas for my
personal work because of the freedom they allow, for their spontaneity,
and for the fact that I'm not dealing with art directors or clients when
I use them.

Carl Socolow