Archived posting to the Leica Users Group, 1997/08/04

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Subject: Re: SHOW ME THE MONEY! aka $3,340
From: Chuck Warman <cwarman@wf.net>
Date: Mon, 04 Aug 1997 23:29:59 -0500
 
At 03:50 AM 8/5/97 GMT0, David wrote:

>But in marketing-speak Leicas are 'aspirational' products, which
>follow rather different economic models: it's certainly not clear
>that if the M6+50/2 price were halved, for example, the unit sales
>would increase to the extent that one would expect from conventional
>supply & demand curves, since the M would become less of a 'product
>to aspire to', simply because it would be cheaper and more easily
>attainable.

Then why don't they raise the price of an M6 to $5,000 and double their sales?

 (This isn't about logic, remember.)

Now THAT'S a relief!   :)

Chuck