Archived posting to the Leica Users Group, 1996/10/21
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 04:46 AM 10/21/96 BST-1, you wrote: >The question I'd want answered is what on *earth* possessed them to >reveal the results to the advertisers before publication? You just *DON'T >DO THAT*, not ever. It's a fundamental rule of reviewing product for >magazines! That's a basic rule of editorial separation from advertising. Never, never let the advertisers have a say in the editorial content. Period. But there are too many areas of publishing who are whores, so to say, who never had a journalistic backbone. They are publicity rags, on the level of fanzines for Star Trek, or Monster movies, or celebrity rags. They have no integrity to serve the readers, it's make money #1. It should be no surprise, I'm sad to say. Even notice the ad creep in quality photo magazines? They start out with more editorial content, and that attracts readers and develops a loyal readership. Then along comes the New York advertisers, taking over more and more of the back of the magazine, and then they start jumping their stories and the big ads creep towards the front, until they all look like Pop Photo. American Photo seems to be resisting, but they are sending out supplements that have hardly anything but ads in them. I say that's a good deal, I don't mine ads, just not at the cost of good design or editorial content. Why don't they ever learn? =========== Eric Welch Grants Pass, OR Ever notice how fast a Mac runs? Neither did I.