Archived posting to the Leica Users Group, 1996/07/21
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]
>My comment about the Leica Optical Web site was directed at a corporate
>direction I would rather not see. If the company wants to use the Leica
>name and logo, I am sure it has the legal right to do it. But it does
>appear to me to be trading on the only recognizable and respected name
>the company owns and attempting to transfer the grand tradition and
>respect and value that the LEICA name has enjoyed and demeaning it by
>putting the LEICA brand name on refractometers and surveying gear and
>who knows what else.
Exactly, Fred, and that is one of the ways that multifaceted companies use
already respected names. You can disagree with Leica's policy, but it'll
take a while to shake itself out. Only in retrospect will we be able to say
whether it was a good move or not.
>The value, recognition, and historical place that Leica had had will not
>likely be enhanced by this move. Microscopes and binoculars perhaps, and
>even enlargers and projectors, but all the rest, I wish not.
Again, we'll just have to see.
>That was what I meant by my comment. Nothing more, nothing less.
Me too!
--
Roger Beamon, Naturalist & Photographer
Docent: Arizona-Sonora Desert Museum
Leica Historical Society Of America
INTERNET: beamon@primenet.com