Archived posting to the Leica Users Group, 1996/05/06
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>
> At 01:35 AM 3/5/96 -0700, leica-users@mejac.palo-alto.ca.us wrote:
> >Leica makes small advances, like putting built-in hoods and updating M
> >lenses. We should be expecting more from a company with their pedigree -
> >leadership.
>
> Leica has made calculated judgements as to what the photographer NEEDS to
> photograph well with, Chris. They steadfastly pursue that course, and their
> fans mostly agree with their decisions. If they desired to be in the mass
> market, they, doubtless, would do it differently. One can only conclude that
> they choose not to pursue the mass market.
Hi -
It's not a question of "mass market". It's a question of
technical obsolescence.
If a company doesn't pioneer the next generation of lenses
someone else will and no matter what their name, they will
become extinct (or be relegated to a museum)!
I haven't heard anyone say that we want a whiz-bank, flashing
light Leica. But some photographers might like to have a
50mm/f0.5 Super Noctilux or lenses with a performance that
is significantly better than what's out there now. And don't
say that that isn't possible. Leica lenses are superlative,
but everything in this world can be improved.
Just my thoughts,
-- Wolfgang
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Wolfgang Sachse Cornell University
sachse@msc.cornell.edu http://www.msc.cornell.edu/~sachse
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